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Beyond maximarketing : the power of carilng and daring /

Rapp, Stan

Beyond maximarketing : the power of carilng and daring / Stan Rapp and Thomas L. Collins - New York : McGraw Hill, 1994. - xxvi, 319p. ; 23cm.

Includes index.

ISBN: 0071136223

Subjects--Topical Terms:
Marketing
Sales promotion

Dewey Class. No.: 658.8 / RAP

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Beyond maximarketing : the power of carilng and daring /