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Marketing ethics : an international perspective /

Schlegelmilch, Bodo B

Marketing ethics : an international perspective / Bodo B. Schlegelmilch - London ; International Thomson Business, 1998. - x, 468p. ; 23cm. - Advanced marketing series .

Includes bibliographical references and index.

ISBN: 186152191X

Subjects--Topical Terms:
Business ethics
Marketing - Moral and ethical aspects

Dewey Class. No.: 174.4 / SCH

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