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Shakespeare Einstein and the bottom line : the marketing of higher education /

Kirp, David L.

Shakespeare Einstein and the bottom line : the marketing of higher education / David L. Kirp - Cambridge : Harvard University, c2003. - vi, 328p. ; 23cm.

Includes bibliographical references and index.

ISBN: 0674016343

Subjects--Topical Terms:
Universities and colleges--Marketing
United States
Universities and colleges--Public relations
Education, Higher--Finance

Dewey Class. No.: 378.73 / KIR

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