Consumer value : a framework for analysis and research /
Consumer value : a framework for analysis and research /
edited by Morris B. Holbrook
- London : Routledge, 1999.
- xvi, 203p. : fig. ; 23cm.
- Routledge interpretive marketing research series / edited by Stephen Brown .
Includes index.
0415191939
Consumer behavior
Consumers--research--methodology
658.8342 / HOL
Includes index.
0415191939
Consumer behavior
Consumers--research--methodology
658.8342 / HOL