Consumer value : a framework for analysis and research /

Consumer value : a framework for analysis and research / edited by Morris B. Holbrook - London : Routledge, 1999. - xvi, 203p. : fig. ; 23cm. - Routledge interpretive marketing research series / edited by Stephen Brown .

Includes index.

0415191939


Consumer behavior
Consumers--research--methodology

658.8342 / HOL
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