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The myth of excellence : why great companies never try to be the best at everything /

Crawford, Fred

The myth of excellence : why great companies never try to be the best at everything / Fred Crawford and Ryan Mathews - New York : Three Rivers, c2001. - xx, 251p. : fig. ; 20cm.

Includes index.

ISBN: 0609810014

Subjects--Topical Terms:
Shopping
Marketing research
Consumer behavior

Dewey Class. No.: 658.834 / CRA

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The myth of excellence : why great companies never try to be the best at everything /