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Building reputational capital : strategies for integrity and fair play that improve the bottom line /

Jackson, Kevin T

Building reputational capital : strategies for integrity and fair play that improve the bottom line / Kevin T. Jackson - Delhi : Oxford University, c2004. - 227p. : ill. ; 24cm.

Includes bibliography and index.

ISBN: 0195161386

Subjects--Topical Terms:
Organizational behavior--Moral and ethical aspects
Business ethics
Goodwill (Commerce)
Honesty
Industrial management--Moral and ethical aspects
Leadership--Moral and ethical aspects
Reliability

Dewey Class. No.: 658.408 / JAC

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Building reputational capital : strategies for integrity and fair play that improve the bottom line /