TY  - BOOK
AU  - Chaudhuri, Arun
TI  - ITC versus BAT : : a case for Indian corporate PR / 
SN  - 8175440392
U1  - 659.2  22
PY  - 1997///
CY  - New Delhi : 
PB  - Wheeler, 
KW  - Public relation
KW  - Management
ER  -