TY  - BOOK
AU  - McNeal, James U.
TI  - Kids as customers : : a handbook of marketing to children / 
SN  - 0669276278
U1  - 658.834 22
PY  - 1992///
CY  - New York  : 
PB  - Lexington Books, 
KW  - Marketing research
KW  - Young consumers
KW  - United States
N1  - Includes index.

ER  -