TY  - BOOK
AU  - Rapp, Stan
AU  - Collins, Thomas L.
TI  - MaxiMarketing : : the new direction in advertising promotion and marketing strategy 
SN  - 0071002790
U1  - 658.8 22
PY  - 1987///
CY  - New York
PB  - McGraw Hill
KW  - Marketing
KW  - Sales promotion
KW  - Advertising
N1  - Includes index

ER  -