TY  - BOOK
AU  - Rapp, Stan
AU  - Collins, Thomas L. 
TI  - Beyond maximarketing : : the power of carilng and daring / 
SN  - 0071136223
U1  - 658.8 22
PY  - 1994///
CY  - New York
PB  - McGraw Hill
KW  - Marketing
KW  - Sales promotion
N1  -  Includes index
ER  -