TY  - BOOK
AU  - Prahalad, C. K
TI  - The fortune at the bottom of the pyramid
SN  - 8177587765
U1  - 338.888 22
PY  - 2006///
CY  - Wharton
PB  - Wharton School
KW  - Developing countries
KW  - Economic assistance
KW  - Poor
KW  - Non-governmental organizations
N1  - Includes indexing and CD
ER  -