TY  - BOOK
AU  - Kirp, David L.
TI  - Shakespeare Einstein and the bottom line : : the marketing of higher education 
SN  - 0674016343
U1  - 378.73 22
PY  - 2003///
CY  - Cambridge
PB  - Harvard University
KW  - Universities and colleges--Marketing
KW  - United States
KW  - Universities and colleges--Public relations
KW  - Education, Higher--Finance
N1  - Includes bibliographical references and index

ER  -