TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management
SN  - 8120320832
U1  - 658.8 22
PY  - 2003///
CY  - New Delhi
PB  - Prentice Hall
KW  - Marketing--Management
KW  - Europe
KW  - Internet marketing
KW  - Consumer behavior
KW  - Market surveys
KW  - Marketing
KW  - Canada
N1  - Includes index.
ER  -