Crawford, Fred <br/><br/>
The myth of excellence :   why great companies never try to be the best at everything /  
Fred Crawford and Ryan Mathews 
 - New York :   Three Rivers,   c2001. 
 - xx, 251p. :   fig. ;   20cm. 
<br/><br/> Includes index.  
<br/><br/><label>ISBN: </label>0609810014 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Shopping<br/>Marketing research<br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.834  / CRA