TY  - BOOK
AU  - Crawford, Fred
AU  - Mathews, Ryan
TI  - The myth of excellence : : why great companies never try to be the best at everything / 
SN  - 0609810014
U1  - 658.834 22
PY  - 2001///
CY  - New York : 
PB  - Three Rivers, 
KW  - Shopping
KW  - Marketing research
KW  - Consumer behavior
N1  - Includes index.
ER  -