Gupta, C. B. Entrepreneurship development in India : text and cases / C. B. Gupta and N. P. Srinivasan - 5th ed. - New Delhi : Sultan Chand & Sons, 2000. - various pagination : fig. ; 22cm. Includes bibliography. ISBN: 8170148014 Subjects--Topical Terms: ShoppingMarketing researchConsumer behavior Dewey Class. No.: 658.421 / GUP