TY  - BOOK
AU  - Gupta, C. B. 
AU  - Srinivasan, N. P.
TI  - Entrepreneurship development in India : : text and cases / 
SN  - 8170148014
U1  - 658.421 22
PY  - 2000///
CY  - New Delhi : 
PB  - Sultan Chand & Sons, 
KW  - Shopping
KW  - Marketing research
KW  - Consumer behavior
N1  - Includes bibliography
ER  -