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21.
Consumer behavior / James F Engel, Roger D Blackwell and Paul W Miniard by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Orlando : Dryden, c1995
Availability: Items available for loan: MCHV Library (1)Call number: 658.8342 ENG.

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22.
The myth of excellence : why great companies never try to be the best at everything / Fred Crawford and Ryan Mathews by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Three Rivers, c2001
Availability: Items available for loan: MCHV Library (1)Call number: 658.834 CRA.

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23.
Entrepreneurship development in India : text and cases / C. B. Gupta and N. P. Srinivasan by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Sultan Chand & Sons, 2000
Availability: Items available for loan: MCHV Library (1)Call number: 658.421 GUP.

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24.
Marketing management : a finance emphasis / B. K. Chatterjee by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Calcutta : Jaico, c1998
Availability: Items available for loan: MCHV Library (1)Call number: 658.8 CHA.

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