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Kids as customers : a handbook of marketing to children / James U. McNeal by
Material type: Text Text
Language: English
Publication details: New York : Lexington Books, c1992
Availability: Items available for loan: MCHV Library (1)Call number: 658.834 MCN.

3.
Consumer value : a framework for analysis and research / edited by Morris B. Holbrook by Series: Routledge interpretive marketing research series / edited by Stephen Brown
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Routledge, 1999
Availability: Items available for loan: MCHV Library (1)Call number: 658.8342 HOL.

4.
Consumer behavior / James F Engel, Roger D Blackwell and Paul W Miniard by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Orlando : Dryden, c1995
Availability: Items available for loan: MCHV Library (1)Call number: 658.8342 ENG.

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