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1.
Building brands building meaning : a guide to increasing the financial value of brands through positive meaning / Kartikeya Kompella by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata : Viva Books, c2006
Availability: Items available for loan: MCHV Library (1)Call number: 658.827 KOM.

2.
The expressive organization : linking identity reputation and the corporate brand / edited by Majken Schultz, Mary Jo Hatch and Mogens Holten Larsen by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Oxford University, c2000
Availability: Items available for loan: MCHV Library (1)Call number: 659.285 SCH.

3.
The philosophy of branding : great philosophers think brands / Thom Braun by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Kogan Page, 2004
Availability: Items available for loan: MCHV Library (1)Call number: 658.827 BRA.

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