Your search returned 4 results.

Results
	1.	Kids as customers : a handbook of marketing to children / James U. McNeal by McNeal, James U Material type: Text Language: English Publication details: New York : Lexington Books, c1992 Availability: Items available for loan: MCHV Library (1)Call number: 658.834 MCN. Place hold Add to cart (remove)
	2.	Consumer behavior / James F Engel, Roger D Blackwell and Paul W Miniard by Engel, James F Blackwell, Roger [2nd Auth.] Miniard, Paul W [3rd Auth.] Edition: 8th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Orlando : Dryden, c1995 Availability: Items available for loan: MCHV Library (1)Call number: 658.8342 ENG. Place hold Add to cart (remove)
	3.	The myth of excellence : why great companies never try to be the best at everything / Fred Crawford and Ryan Mathews by Crawford, Fred Mathews, Ryan [2nd Auth.] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : Three Rivers, c2001 Availability: Items available for loan: MCHV Library (1)Call number: 658.834 CRA. Place hold Add to cart (remove)
	4.	Entrepreneurship development in India : text and cases / C. B. Gupta and N. P. Srinivasan by Gupta, C. B Srinivasan, N. P [2nd Auth.] Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Sultan Chand & Sons, 2000 Availability: Items available for loan: MCHV Library (1)Call number: 658.421 GUP. Place hold Add to cart (remove)

Management Center for Human Values © 2022. All rights reserved

Maintained by B C Roy Memorial Library, IIM Calcutta