Results of search for 'su:"Marketing"' › L.M.Thapar Library catalog

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	1.	Ethical decision making in marketing / Lawrence B. Chonko by Chonko, Lawrence B Series: Sage series in business ethics / edited by Robert A. Giacalone Material type: Text Language: English Publication details: California : Sage, c1995 Availability: Items available for loan: MCHV Library (1)Call number: 658.802 CHO. Place hold Add to cart (remove)
	2.	Marketing management : an Asian perspective / Philip Kotler...[et al.] by Kotler, Philip Ang, Swee Hoon [2nd Auth.] Leong, Siew Meng [3rd Auth.] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Singapore : Prentice Hall, c1996 Availability: Items available for loan: MCHV Library (1)Call number: 658.8 KOT. Place hold Add to cart (remove)
	3.	Leadership in action : thought minded strategies from the global giant / Helmut Maucher by Maucher, Helmut Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : McGraw Hill, 1994 Availability: Items available for loan: MCHV Library (1)Call number: 658.4092 MAU. Place hold Add to cart (remove)
	4.	Kids as customers : a handbook of marketing to children / James U. McNeal by McNeal, James U Material type: Text Language: English Publication details: New York : Lexington Books, c1992 Availability: Items available for loan: MCHV Library (1)Call number: 658.834 MCN. Place hold Add to cart (remove)
	5.	MaxiMarketing : the new direction in advertising promotion and marketing strategy / Stan Rapp and Thomas L. Collins by Rapp, Stan Collins, Thomas L [2nd. Auth.] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : McGraw Hill, c1987 Availability: Items available for loan: MCHV Library (1)Call number: 658.8 RAP. Place hold Add to cart (remove)
	6.	Beyond maximarketing : the power of carilng and daring / Stan Rapp and Thomas L. Collins by Rapp, Stan Collins, Thomas L [2nd Auth.] Material type: Text Language: English Publication details: New York : McGraw Hill, 1994 Availability: Items available for loan: MCHV Library (1)Call number: 658.8 RAP. Place hold Add to cart (remove)
	7.	Leadership in action : tough-minded strategies from the global giant / Helmut Maucher by Maucher, Helmut Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : McGraw Hill, 1996 Availability: Items available for loan: MCHV Library (1)Call number: 658.4092 MAU. Place hold Add to cart (remove)
	8.	Ethical issues in international marketing / edited by Nejdet Delener by Delener, Nejdet [ed.] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : International Business, c1995 Availability: Items available for loan: MCHV Library (1)Call number: 174.4 DEL. Place hold Add to cart (remove)
	9.	Marketing ethics : an international perspective / Bodo B. Schlegelmilch by Schlegelmilch, Bodo B Series: Advanced marketing series Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London ; International Thomson Business, 1998 Availability: Items available for loan: MCHV Library (1)Call number: 174.4 SCH. Place hold Add to cart (remove)
	10.	Market's maya : lotus millionaires from new madhushala / Subhash Sharma by Sharma, Subhash Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Bangalore : IBA, 2009 Availability: Items available for loan: MCHV Library (1)Call number: 658.87 SHA. Place hold Add to cart (remove)
	11.	Successful tourism marketing : a practical handbook / Susan Briggs by Briggs, Susan Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London : Kogan Page, c1997 Availability: Items available for loan: MCHV Library (1)Call number: 338.479 BRI. Place hold Add to cart (remove)
	12.	Shakespeare Einstein and the bottom line : the marketing of higher education / David L. Kirp by Kirp, David L Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Cambridge : Harvard University, c2003 Availability: Items available for loan: MCHV Library (1)Call number: 378.73 KIR. Place hold Add to cart (remove)
	13.	Building brands building meaning : a guide to increasing the financial value of brands through positive meaning / Kartikeya Kompella by Kompella, Kartikeya Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata : Viva Books, c2006 Availability: Items available for loan: MCHV Library (1)Call number: 658.827 KOM. Place hold Add to cart (remove)
	14.	Ethics in marketing / Shel Horowitz by Horowitz, Shel Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata : Jaico, 2005 Availability: Items available for loan: MCHV Library (1)Call number: 658.8 HOR. Place hold Add to cart (remove)
	15.	The expressive organization : linking identity reputation and the corporate brand / edited by Majken Schultz, Mary Jo Hatch and Mogens Holten Larsen by Schultz, Majken [ed.] Hatch, Mary Jo [ed.] Holten Larsen, Mogens [ed.] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : Oxford University, c2000 Availability: Items available for loan: MCHV Library (1)Call number: 659.285 SCH. Place hold Add to cart (remove)
	16.	The culture business : management strategies for the arts-related business / Dag Björkegren by Björkegren, Dag Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London : Routledge, c1996 Availability: Items available for loan: MCHV Library (1)Call number: 700.68 BJO. Place hold Add to cart (remove)
	17.	A manual for culturally-adapted social marketing : health and population / edited by T. Scarlett Epstein by Epstein, T. Scarlett [ed.] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Sage, 1999 Availability: Items available for loan: MCHV Library (2)Call number: 658.8 EPS, ... Place hold Add to cart (remove)
	18.	The art firm : aesthetic management and metaphysical marketing / Pierre Guillet de Monthoux ; illustrated by Anna Tribelhorn, Pierre Guillet de Monthoux and Jenny Ruther by Guillet de Monthoux, Pierre Tribelhorn, Anna [ill.] Monthoux, Pierre Guillet de [ill.] Ruther, Jenny [ill.] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: California : Standford Business Books, c2004 Availability: Items available for loan: MCHV Library (1)Call number: 111.85 MON. Place hold Add to cart (remove)
	19.	Branding in Asia : the creation development and management of Asian brands for the global market / Paul Temporal by Temporal, Paul Edition: rev. ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Singapore : John Wiley, 2001 Availability: Items available for loan: MCHV Library (1)Call number: 658.827 TEM. Place hold Add to cart (remove)
	20.	Marketing management / Philip Kotler by Kotler, Philip Edition: 11th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Prentice Hall, c2003 Availability: Items available for loan: MCHV Library (1)Call number: 658.8 KOT. Place hold Add to cart (remove)

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