| 000 | 00620nam a2200217Ia 4500 | ||
|---|---|---|---|
| 005 | 20230624134614.0 | ||
| 008 | 220704s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0071136223 | ||
| 040 | _aMCHVL | ||
| 041 | _aEnglish | ||
| 082 |
_a658.8 _222 _bRAP |
||
| 100 | _aRapp, Stan | ||
| 245 |
_aBeyond maximarketing : _bthe power of carilng and daring / _cStan Rapp and Thomas L. Collins |
||
| 260 |
_aNew York : _bMcGraw Hill, _c1994. |
||
| 300 |
_axxvi, 319p. ; _c23cm. |
||
| 500 | _a Includes index. | ||
| 650 | _aMarketing | ||
| 650 | _aSales promotion | ||
| 700 |
_aCollins, Thomas L. _e2nd Auth. |
||
| 942 | _cBK | ||
| 999 |
_c3203 _d3203 |
||