000			00693nam a22002297a 4500
005			20231025141343.0
008			230929b |||||||| |||| 00| 0 eng d
020			_a0609810014
040			_aMCHVL
041			_aEnglish
082			_222 _a658.834 _bCRA
100			_aCrawford, Fred
245			_aThe myth of excellence : _bwhy great companies never try to be the best at everything / _cFred Crawford and Ryan Mathews
260			_aNew York : _bThree Rivers, _cc2001.
300			_axx, 251p. : _bfig. ; _c20cm.
500			_aIncludes index.
650			_aShopping
650			_aMarketing research
650			_aConsumer behavior
700			_aMathews, Ryan _e2nd Auth.
942			_cBK
999			_c6949 _d6949