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Kids as customers : a handbook of marketing to children /

McNeal, James U.

Kids as customers : a handbook of marketing to children / James U. McNeal - New York : Lexington Books, c1992. - xii, 258p. : fig. ; 24cm.

Includes index.

ISBN: 0669276278

Subjects--Topical Terms:
Marketing research
Young consumers
United States

Dewey Class. No.: 658.834 / MCN

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