Kids as customers : (Record no. 3192)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00621nam a2200217Ia 4500 |
| 005 - DATE & TIME | |
| control field | 20231020123518.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220704s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| International Standard Book Number | 0669276278 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MCHV Library |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.834 |
| Edition number | 22 |
| Book Number | MCN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McNeal, James U. |
| 245 ## - TITLE STATEMENT | |
| Title | Kids as customers : |
| Sub Title | a handbook of marketing to children / |
| Statement of responsibility | James U. McNeal |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | Lexington Books, |
| Date of publication, distribution, etc | c1992. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xii, 258p. : |
| Other Details | fig. ; |
| Dimension | 24cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. <br/> |
| 650 ## - Subject | |
| Subject | Marketing research |
| 650 ## - Subject | |
| Subject | Young consumers |
| 650 ## - Subject | |
| Subject | United States |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Location (home branch) | Koha item type | Koha date last seen | Accession No. | Koha full call number | Koha issues (times borrowed) | Date acquired | Sublocation or collection (holding branch) | Withdrawn status | Not for loan | Damaged status | Source of classification or shelving scheme | Lost status |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MCHV Library | Books | 08/09/2023 | HV492 | 658.834 MCN | 08/09/2023 | MCHV Library | Dewey Decimal Classification |