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The philosophy of branding : great philosophers think brands /

Braun, Thom

The philosophy of branding : great philosophers think brands / Thom Braun - London : Kogan Page, 2004. - 192p. ; 20cm.

ISBN: 0749443235

Subjects--Topical Terms:
Brand name products

Dewey Class. No.: 658.827 / BRA

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