The philosophy of branding : (Record no. 6424)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00496nam a22001817a 4500 |
| 005 - DATE & TIME | |
| control field | 20231020114517.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230811b |||||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 0749443235 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MCHV Library |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Edition number | 22 |
| Classification number | 658.827 |
| Book Number | BRA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Braun, Thom |
| 245 ## - TITLE STATEMENT | |
| Title | The philosophy of branding : |
| Sub Title | great philosophers think brands / |
| Statement of responsibility | Thom Braun |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London : |
| Name of publisher, distributor, etc | Kogan Page, |
| Date of publication, distribution, etc | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 192p. ; |
| Dimension | 20cm. |
| 650 ## - Subject | |
| Subject | Brand name products |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Location (home branch) | Koha item type | Koha date last seen | Accession No. | Koha full call number | Koha issues (times borrowed) | Date acquired | Sublocation or collection (holding branch) | Withdrawn status | Not for loan | Damaged status | Source of classification or shelving scheme | Lost status |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MCHV Library | Books | 08/11/2023 | HV4088 | 658.827 BRA | 08/11/2023 | MCHV Library | Dewey Decimal Classification |