The myth of excellence : why great companies never try to be the best at everything / Fred Crawford and Ryan Mathews

By:

Contributor(s):

Material type: Text

TextLanguage: English Publication details: New York : Three Rivers, c2001.Description: xx, 251p. : fig. ; 20cmISBN:

Subject(s):

DDC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Gifted Books	MCHV Library	658.834 CRA (Browse shelf(Opens below))	Available		HV4516

Previous								Next
Previous	658.827 BRA The philosophy of branding : great philosophers think brands /	658.827 KOM Building brands building meaning : a guide to increasing the financial value of brands through positive meaning /	658.827 TEM Branding in Asia : the creation development and management of Asian brands for the global market /	658.834 CRA The myth of excellence : why great companies never try to be the best at everything /	658.834 MCN Kids as customers : a handbook of marketing to children /	658.8342 ENG Consumer behavior /	658.8342 HOL Consumer value : a framework for analysis and research /	Next

Includes index.

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer

What Do You Want To Find?