Kids as customers : a handbook of marketing to children / James U. McNeal

By:

Material type: Text

TextLanguage: English Publication details: New York : Lexington Books, c1992.Description: xii, 258p. : fig. ; 24cmISBN:

Subject(s):

DDC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	MCHV Library	658.834 MCN (Browse shelf(Opens below))	Available		HV492

Previous								Next
Previous	658.827 KOM Building brands building meaning : a guide to increasing the financial value of brands through positive meaning /	658.827 TEM Branding in Asia : the creation development and management of Asian brands for the global market /	658.834 CRA The myth of excellence : why great companies never try to be the best at everything /	658.834 MCN Kids as customers : a handbook of marketing to children /	658.8342 ENG Consumer behavior /	658.8342 HOL Consumer value : a framework for analysis and research /	658.84 MEH Getting to transformation : how organisations can unleash the power of the internet and e-business and reinvent themselves : a manager's handbook /	Next

Includes index.

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer

What Do You Want To Find?