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Kids as customers : a handbook of marketing to children / James U. McNeal
Material type:
TextLanguage: English Publication details: New York : Lexington Books, c1992.Description: xii, 258p. : fig. ; 24cmISBN: - 0669276278
- 658.834 22 MCN
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Books
|
MCHV Library | 658.834 MCN (Browse shelf(Opens below)) | Available | HV492 |
Includes index.
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